Help us find the most beautifully aged A.P.C. jeans and chronicle their story.

How:

1- Start with a pair of unworn A.P.C.’s. (Jeans do not need to be purchased from Need Supply Co.) 

2- Qualify your pair by posting a picture of the unworn jeans on our wall at Facebook/NeedSupplyCo.

3- Votes can be posted during the month of September.  Participants and non-participants can vote.

4- We’ll count the votes and award a $200 gift card to the person who posted and aged the most beautiful pair.

Post pictures, ask questions or tell your story at www.twitter.com/needsupplydenim.

“Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing.”

The Naked Truth about Denim – Nudie Jeans Co.