Rebranding an icon, it’s tough and often not necessary. Just look at Pepsi. But we’re pretty fond of the new look and feel of Miller High Life. Not necessarily a rebrand, but a refined look, much needed to show the true beauty of this staple. Click for the continuation.

Miller called on Landor to reclaim the brand and truly make Miller High Life the Champagne of Beers. It now truly looks like one. High Life used to be the staple for Miller, but due to frat boys and discount stores, lost it’s popularity to the over-branded Miller Lite. But from the can to the slim bottle, Landor worked to recapture it’s original market which as been lost over the years to cheaper prices. The company took the beers heritage and classic, simple appeal and brought it into the spotlight with amazing new packaging, giving more attention to the beautiful Miller girl on the moon and their signature golden tint. Now when I drink a High Life, I raise my can even higher! Cheers to a job well done!