Need Supply Co. just won first place in Richmond Magazine’s category for Best Designer Denim Selection. “In 14 years of business, Need Supply Co. has won the allegiance of shoppers from Richmond to the Ukraine (no joke) with more than 200 denim varieties for both men and women. Owner Chris Bossola says the women always go for the dark skinny jeans while the men grab the raw APC denim. Why? Versatility of course, Bossola says.”

Click here to shop our men’s denim. Click here to shop women’s denim.