Smell like 100%

As part of our Spring 2012 campaign, we teamed up with Modern Atelier to create custom scents in Ace, Hero and Champ smell. These unisex colognes are made exclusively for Need Supply Co. in Richmond, Virginia. Smell like 100%, for all time.

 

Ace has notes of Spa, Wood and Coffee

What it smells like: Pounding a double espresso and walking into the steam room at that ancient racquetball club.

What it feels like: so fresh and so clean.

Wear it if you want to feel like: an East German tennis pro.

 

Hero has notes of Bergamot and Coriander.

What it smells like: Elysium. “…Follow Zeus’ road to the end, to the tower of Cronus, where ocean breezes blow around the island of the blessed, and flowers of gold are blazing, some from splendid trees on land, while water nurtures others. With these wreaths and garlands of flowers they entwine their hands …” –Pindar, Odes (2.59-75)

In no fix’d place the happy souls reside. In groves we live, and lie on mossy beds, By crystal streams, that murmur thro’ the meads: But pass yon easy hill, and thence descend; The path conducts you to your journey’s end.” This said, he led them up the mountain’s brow, And shews them all the shining fields below. They wind the hill, and thro’ the blissful meadows go.— Virgil, Aeneid (6.641)

What it feels like: transcendence, meditative balance.

Wear it if you want to feel like: Franny Glass

 

Champ has notes of Firewood and Olive Blossom

What it smells like: You just climbed Mount Olympus to steal fire from the gods. Upon your return, a laurel of olive branches is placed in your gleaming hair.

What it feels like: human, antiquity.

Wear it if you want to feel like: Kirk Douglas in Spartacus

 

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