Antipodium, a winner of the QANTAS Spirit of Youth Awards, is a London-based, contemporary women’s fashion brand with a sophisticated aesthetic built from a confident simplicity and capricious nature. Founded by Ashe Peacock and designed by Geoffrey J. Finch, Antipodium is unapologetically addictive, much like the label’s wearers. The London-based and Australian-designed line just landed across the pond in our store, and we’re eager to share it with you.
Known for its playful use of Australian iconography and catchy style names, Antipodium has built a reputation as a tastemaker on the London fashion circuit. The label offers an eclectic mix of silk separates and cute mini dresses and ditsy prints, androgenized by masculine tailoring.
Antipodium is worn by the fashion and art crew, and has developed a cult following among the “cool girls”. Fans of the brand include gals like Alexa Chung, Carey Mulligan, Beth Ditto, Susie Bubble, Edie Campbell. Pixie Geldoff, Poppy Delevigne and Lauren Laverne. It is simultaneously dark and edgy, yet feminine and totally wearable.