Ruell & Ray’s devotion to local and quality-driven manufacturing allows one to sit comfortably with both pants and morals. Ashley James’ core values lie in the ability to provide individuality by resurrecting deadstock fabrics from around the world to provide you with handmade jeans constructed with only the most rare materials that will never see the light of day again. Take comfort in knowing that your jeans are one of a kind, and made by one of the sweetest girls we’ve come to know.
Jeffrey Ocampo and Sean OʼHara of Wide Eyes recently visited Ashley James, the mild mannered gal behind Ruell & Ray, in Bristol, Tennessee, where she works out of the historic Pointer factory. They got a chance to see her dedication to making quality products, and the amount of hard work and real hands-on labor that goes into making a single pair of jeans. Ruell and Ray is a real American-made brand that we stand behind 100%, and fully support the hustle and amount of pride that goes into every step of the process.
Photos by Jeffrey Ocampo