“I want the name to be synonymous with quality.”

Interview: Wolf vs. Goat

Rachel/December 03, 2012

Wolf vs Goat apparel successfully ushers modern men back into quality-constructed garments, by providing high fashion made with the most durable of materials, all crafted by local artisans in the USA. Wolf vs Goat is pure sophistication without pretension. The modern man deserves to be seen.

The main man behind Wolf vs Goat is Mauro Farinelli, and since he lives and works in nearby Washington DC, he came down to pay the store a visit and we snagged him for an on-the-spot interview.

How did Wolf vs. Goat come about?

MF: It really came about.. the real reason is my girlfriend at the time, who is in New York now, she’s a designer. We were a couple, and they were pet names. I was the wolf, she was the goat. I’m not going to say why she was the goat. But, it was a cool name and I liked it. She bowed out, but I kept on going.

What were you doing before Wolf vs. Goat?

MF: Before that, I was with a retail store that I had some ownership in, and I also used to teach mixed martial arts.

So you were already interested in the fashion industry early on?

MF: Yeah, I had been studying tailoring. I would fly to Italy and I studied with a tailor in Italy. And then when I got back I found a tailor outside of Washington DC, and I work with a tailor now and still study tailoring. Classical tailoring is important to me and Important to the line.

How do you update those classic styles for the modern man today?

MF: It’s not as hard as people think. I don’t think it’s as hard. What I do is I try to take older techniques and then, not to be cliche, you take a modern fabric, a more modern silhouette, and then tweak them into the aesthetic to where there’s relevance to the old school and a new contemporary.

Is there a Wolf vs. Goat ‘guy’ that you design for?

MF: I’m a guy’s guy – I think I’m a guy’s guy – and I’m a little peacock-y. I make everything in the United States, and it’s very very very important to me, so I hope it’s important to the guy I’m trying to attract, so that he can understand what the brand is about, and maybe he’s a little confident or a little cocky; he’s not a regular stick in the mud.

Tell us a little more about the importance of the ‘Made in USA’ part of your brand?

MF: It is everything. I could go make stuff in Mexico, I could make stuff in China, I could make stuff in a first world country like Italy, it’s not doing anything for the United States. I truly believe that if more people made stuff in the United States, and not just fashion, I mean everything, but primarily fashion, we could grow textiles again. And if we grew textiles again, we could compete on a higher global scale. We would have more labor.

I think America is being pushed into “you have to go to college, or you’re not going to do shit,” but there used to be trade schools, and great artisans, and masonry, and woodworkers. The same thing can happen with fashion – there’s no shame in being a seamstress or a tailor. And when you start having more and more of it, the prices can start to go down. Right now, if you’re going to have a quality product made in the United States, it’s expensive, and it’s hard for a lot of people who want to support ‘Made in America’.

But it’s everything to me.

Where do you see the line going from here- what’s your next big thing?

MF: I don’t know, I just want people to recognize the line for quality. I want the name to be synonymous with quality, and to have more wholesale accounts globally as a brand. I’m not trying to be a Valentino or some mega-brand, just, you know, put my kid through school, have something to be proud of, and watch the line grow. To always be in touch with my customers.

Can you tell us about living and working in DC?

MF: I’ve been there my whole adult life pretty much, except when I was doing other things. I call DC my home, I like it and hate it at the same time, just like anybody who’s lived in a place for a certain amount of time would. It’s definitely grown, Washington DC. The Washington DC I live in now compared to the Washington DC from ten years ago is like night and day, and in five or ten years it’s gonna be even more like night and day. DC has a lot of great things going for it, a great food scene, there’s always been a great music scene, and culturally, it’s a little pretentious because of the education, the government, the politicians and lawyers. It’s a little high-brow, but that’s fine. That’s probably the downside, I think people could be a little more friendly in DC.

Tell us more about the great food scene? What are your favorite places?

MF: For Italian, it’s a little more expensive, but it’s consistently, day after day, year after year, authentic Italian. That’s Al Tiramisu on P Street NW. Amazing Italian food and every day it’s consistently good, so you’ll never be disappointed. Pho 76 is great Vietnamese, for pho. Queen Vic, it’s a pub, and I have a friend who’s the chef there. There’s too many, there’s great fine dining, a new place just opened that’s like gastro, molecular cuisine, real fancy stuff. But there’s some solid fare in DC for sure.

What’s on your favorite sandwich?

MF: Right now I’m digging heart. Lamb heart, it’s really good. I’m telling you.

Thanks Mauro! Shop our selection of Wolf vs Goat here.

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