Stockholm Furniture Fair: Gert Wingårdh’s Hello

Brian Jones/February 08, 2013

This week, 5–9 of February, is Stockholm Design Week and the coinciding Stockholm Furniture & Light Fair. Yesterday I spent the day browsing the fair and its more than 750,000 square feet of Nordic furniture and lighting design. Bright colors are “in” and good ‘ol wood hasn’t lost its charm, but nothing made quite the same impression as the Hello! pavilion at the north end of Hall A.

The pavilion was designed by the Swedish architect Gert Wingårdh in collaboration with Finnish illustrator Kustaa Saksi. The space is being used throughout the week to host panel discussions and lectures, inspired by the event’s theme “communication.” Paper being the most widely used means of communication, it was chosen as the medium to inspire the dialogue at the center of the fair.

Over 2000 square feet are covered by the paper dome which gives the feeling of a modern cathedral with an abstract fresco of printed vectors in place of half-naked angels. There are 11,000 sheets of A3 paper hanging from the rafters to create the structure, while 700,000 sheets of A4 paper are stacked up to form the bases of mirrored laminate tables where visitors can sit.

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The feeling of being under the canopy is quite remarkable and the impression of the paper teeters between floating digital pixels and a house of cards prepared to bury you if anyone sneezes. It was the highlight of the showroom floor, and although you can’t order one, a bit of IKEA-style DIY intiative and a few trips to Staples could help transform your home or office.

Stockholm Furniture & Light Fair

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Last three photos by Tord-Rikard Söderström

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