Won Hundred

Rachel/February 11, 2013

Won Hundred is a brand with a collection rooted in classical mens wear and traditional formal wear and a willingness to take risks.

Having long felt the urge to launch his own vision of a distinctive clothing line Nikolaj Nielsen, an industry veteran with a vast background in denim, founded Won hundred with the ambition to challenge the way fashion was grasped in native Denmark.


“We have a dream of creating clothes that enforces the personality of the person who wears it, as opposed to dictating an invented indentity. We want the personality of the user to transcend through Won Hundred’s designs. This way every piece becomes unique.”


Inspiration is primarily found within different movements in music, cinema and art and serves as a foundation for the sustained mission; to define a modern style for the multifaceted and enthusiastic individuals. Won hundred works with the mantras passion, awareness, reaction & fascination in all senses from early stage sketches to final production.

Our first shipment of Won Hundred Spring 2013 is now available online and in store, and really can’t be beat.

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Shop new Won Hundred here.

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