1. If it’s your first time at Lunch Beat, you have to dance.
The first rule of the Lunch Beat manifesto is clear—dance or find some place else to eat. Swedes love music and have a rich history of exporting bands that heavily influence the international scene. Swedes also love to dance, so it’s no accident that Swedish DJs, Aviici and Swedish House Mafia continually top international lists of dance music.
In the summer of 2010, Molly Ränge and 14 friends gathered in an empty garage in Stockholm, with a packed lunch and a mix tape. They spent the hour dancing. That fall, the event began to grow organically. More people began showing up and new venues had to be booked to accommodate everyone. The movement continued expanding to new cities in Sweden and beyond, giving everyone a chance to re-energize their afternoon with a bit of sober dancing that helps you make it through the rest of the day.
By 2012, 600 people were coming out to the monthly Lunch Beat events in Stockholm and they have been organized in over 25 cities around the world. Lunch Beats have taken place in cafés, at conferences, in universities and offices—both inside and outside. The movement has finally begun spreading to the US and it’s about time someone started planning the next one.
Organize your own Lunch Beat.