Need Supply Co. just won first place in Richmond Magazine’s category for Best Designer Denim Selection. “In 14 years of business, Need Supply Co. has won the allegiance of shoppers from Richmond to the Ukraine (no joke) with more than 200 denim varieties for both men and women. Owner Chris Bossola says the women always go for the dark skinny jeans while the men grab the raw APC denim. Why? Versatility of course, Bossola says.”

Click here to shop our men’s denim. Click here to shop women’s denim.

Launched in 2001, Dolce Vita‘s nonchalant attitude towards fashion resulted in footwear and clothing lines that are effortlessly stylish yet delightfully flirty. By showcasing chic looks attributed to the labels very own modern muse the young, the restless and the glamorous, Dolce Vita has developed an earnest following and is a favorite in great boutiques everywhere. What once was a Southern California secret is now available online. Click to see what we just got in.

Danielle is a bad-ass chick. The first time I met her was at a Wu-Tang party with a 40oz. in her hand singing the words to C.R.E.A.M. She knows the store inside and out and has an amazing style that’s always changing. She’s the first one off the rope swing and the first one to tell you that those shoes don’t go with those pants. Click for the continuation.

Like surprises? Click to find out what this new one is.

Kiersyn is a feisty little thing from Richmond with great style and a witty attitude. She’s gathered up a few of her personal selections that are essential for this summer. Click for the continuation.

Jade, I love you. Ever since I first heard your incredible voice in “Home” I knew my heat belonged to you. Your classic 60′s look blended oh-so perfectly with your adorable hair cut and those amazing, worn-in moccasins you were perfectly. Click for the continuation.

We just got in this perfect fall bag from Me & Arrow. The designer, Natsuko, who we met recently in LA; uses dead-stock fabrics and materials to craft each single bag individually. Click for the continuation.

Beck just gave us a most satisfying cover of The Velvet Underground’s Sunday Morning. Click for the download, it’s wonderful.

Just in time for the education season, we’re expecting in some awesome bags from this new kid on the block, Herschel Supply Co. out of Vancouver. Click for the continuation and for a peek at their F/W Lookbook.

Surprise! Right now take an extra 20% off on all sale items. Just enter code “surprise20″ at the check out. You can thank us later.

Some surprises are good and some are bad. This one is good, trust us. We’ve just put over 150 items on sale, click for a sample.

If you were as much of a fan as were of the Jeffery Campbell AC Milano wedge in black, then you’ll be just smitten to know that it’s now available in a beautiful tan leather. Exclusively at Need Supply Co. Click for the continuation.

Meet Julie, a 22-year old country girl who moved to the city. She’s been with us for a bit now and she’s going to give us her picks for this summer. Click for the continuation.

We literally just got in a ton of new women’s clothes for this summer. Dresses, tops, shoes, accessories, more dresses, bras, leggings and more dresses. Is your closet looking for an update? Click to see how we can help.

By now, you might be familiar with brothers Chris and Kirk Bray, founders of Billykirk leather goods. So it wouldn’t be too surprising when those two masters of handmade goods decided to dive into other materials such as woven canvas and different leathers to bring you a very similar product for a fraction of the price. Thus you have the pure-bread offspring: The Brothers Bray & Co. Click for the continuation.

We’re going to let you in on a little secret: Come check out the shop this fall, you’ll find the first delivery of some staff-picked fall 2010 Aldens. But until then, take a peek at the Spring/Summer 2011 preview, you’ll be seeing some of those in the store as well. Click for the continuation.

If it were socially acceptable to go barefoot in public, I’m sure most of us would. Until then, lets top that new dress off with a great pair of shoes as the finishing touch. We’ve got some great new stuff in from Rachel Comey, Jeffery Campbell and more. Click for the continuation.

Summer is just 12 days away, so here is a little bit of what we’re expecting. Click for the continuation…

If you’re looking for some shades besides what the gas station has to offer, check out our newly updated collection of sun protection. You won’t  be disappointed.

Last weekend I took a trip to the Outer Banks in North Carolina for a wedding. Besides taking full advantage of the open bar, I figured I’d kill two birds with one stone and wash my 7 month A.P.C’s in the ocean. Click for the continuation…

We just got in a whole new line of Thief & Bandit headbands and necklaces from Richmond’s own Amie Cunningham. Click for more.

Listen up all you Beaches out there, we’re lowering the prices on fireworks, tanks, flip flops, sand buckets, cold brew, SPF 30 and much more. Click for the continuation and a preview of what’s on sale!

If you were lucky enough to enjoy the amazing back yard night under the stars this Saturday and hear the sounds of Richmond’s own, Amazing Ghosts then props to you! If not, well…

You missed homemade dandelion wine, green grass, food, beer, brownies, friends, cops, Billy Gross, it was all there. And if you’ve never heard Amazing Ghosts, then we highly suggest you check them out here. photos

Click for the continuation

Tony from RVA Magazine invited me out to come through the weekly Tuesday night party, RVALUTION, so Patty Sweet Face and I went to check it out. Honestly, I haven’t been out that late on a Tuesday night since Broken Beat Lounge at Richie’s, so I had to motivate a little bit. “Party” can’t describe what goes on every week at The Hat Factory. It’s a part-carni/Buzz/frat party/Barnum & Bailey/sex convention/birthday party/Spring Break/candy raver/Anime/burlesque blowout that Richmond promoters have been striving for for years. Well,  it’s finally come to fruition.  Residents DJs JReinhold (PLF) and Doddie (Audio Ammo) killed it along with DJ vs. Wild (Audio Ammo) and Cobra Krames (Cobra Kai NYC). Be sure to roll up mad early, cause we got there at 10:30 PM and the line went from the Hat Factory to Cary St.! It’ll be worth the wait!

Some various snapshots from a beautiful weekend in Richmond.

First off, I’m a male, not a female. However, if I were a female and were looking for that perfect pant for bike rides, cooler nights, and overall “go-with-anything” pant for the summer, these are definitely what I’d pick. The Houligan Cargo pants by J Brand.

They are cut right above the ankle, awesome for jumping rocks along the river, high-kicking boys and riding your bike through a breezy neighborhood. They have awesome, low-profile cargo pockets, thus you don’t have to carry a damn purse around with you everywhere with all your shit inside. Keys, wallet, condom and cell  phone can all go in the pockets, leaving you with a hands-free summer. And the fit looks awesome. You can get them here.

Our Friends at YouWorkForThem released a new font, Burocrata, and featured our photography in the nicely designed PDF accompanying it.

Overview reads: “Burocrata is a geometric sans- serif typeface suitable for display / headline purposes. It was influenced by the early mid-century geometric style imposed by Herb Lubalin.”

On our last buying trip to LA we decided that we should get out and do some shopping for ourselves. We struck up conversation with a guy named Brandon in a cute store where we were trying on some really sweet clothes…Turns out he was the rep for a line called As Is – and  ALL the clothes we’d picked to try on were from his line.  He took us into the back room, where we got to meet the designer (a super cool girl from Japan) and check out the collection.

We fell in love immediately.  Shop our finds here.

Need Supply Co. would like to proudly introduce Richmond’s own Maslodesign, a creation of our cities own Nicole Maslowski. Since 1994 we’ve been in Richmond and love this city, thus introducing more local product is always at the top of our list. Maslodesign parallels the philosophy of combining the past with the present and traditional with the cutting edge. Each piece is designed with delicate details that customize a look and brand Maslodesign’s unique style. Click here to shop.

Planning a night out in this heat? Click here to see some new stuff we’ve got to offer for those weekend or…weekday nights.

We’re gonna let you in on a little secret. Rogue Territory is a small little denim company located on La Brea Avenue in Los Angeles. They are truly dedicated to preserving the trade of handcrafted goods and supporting the skilled artisans who employ creativity and manual dexterity to produce truly unique, one-of-a-kind pieces. Their small little staff produces some amazing, raw, authentic material. Expect to see much more from these guys at Need Supply very soon. Click for the continuation.

A quick sampling of my favorite items that have recently come in for Spring. I’ll grab some shots of a few more soon, since this is a very small batch of the things I’m most excited about. Don’t miss YMC, Wood Wood and A.P.C. updates.

There are literally 11 days until the official morning of Spring and we’re still continuing to get in great new stuff for this already warm season. Crisp collard shirts, lightweight pants, great bags for summer trips and short sleeves that you’ll probably end up taking off. Click here for a look at what we’ve just gotten in. More after the jump.

With just 18 days left until the first morning of Spring 2010, our options for warm weather are getting heavier by the day. We just got in tons of stuff from Cheap Monday, Shades of Greige, Comune, Sperry, Vans, Levi’s, Free People, Jeffrey Campbell, Dolce Vita, Eryin Brine and much more. Click for the continuation to see some of The Blaaahg’s favorite picks.

We’ve been big fans of YWFT for a long time, so it’s natural we’re excited about collaborating with them. They have an amazing collection of fonts available on their site, and we’ll be utilizing those on future projects. One of our current favorites is Sofia. I’m sure you’ll find a few new favorites also.

You also might see our images popping up on their site from time to time, which we can’t complain about either.

Read more about it here.

We discovered WHERE during our last trip to the UK. Besides the amazing design, the companies ethics and fundamentals as a whole are what really attracted us to them. The pieces are hand made from very small producers and artisan communities around the globe. Everyone involved in the entire process of each piece receives a fair wage and is treated with the upmost respect, the way things should be. Designer Laura Villasenin is responsible for the footwear’s unique look. Laura graduated from London’s renowned school, Cordwainers, with a first class design degree in Product Design and development in the fashion industry. Click for the continuation.

The Shawl Collar Cardigan is pure style, the turtleneck is another story. Boxer Gene Tunney had the ladies K.O.’d whenever he slipped one of those bad boys on. This season is full of options for this look, better yet, refined options with a bit of today’s touch. It’s a staple in any timeless collection that will withstand the changes in styles throughout the years, it’s a guaranteed hit. Look for details like leather buttons, pockets and unique fabrics. Most importantly the fit. Here’s what we have to offer…

I grew up chopping firewood in 10 inches of snow. At the age of 12 I was using a chainsaw and driving a tractor. I remember one time my dad took me into town, (please note that I lived half an hour from the nearest grocery store) we went to a store on Main Street called Red Front Clothing, and they sold workwear, knives, and thats about it. My dad told me that when my foot got a little bigger, he’d get me a pair of Red Wing boots for Christmas. This of course was not appealing because I wanted a Sega Genesis. However my dad still has his Red Wing boots that he’s had for over 15 years and they are worn perfectly from snow, rain, grease and the outdoors. Red Wing isn’t some pop up company, they’ve been around since 1905 and they still use the same machinery from 1905, so you’ve got some real history on your feet. Red Wing Boots are now in stock and you can get them here.

A short, but well timed article with nothing but good things to say on Richmond, written by Justin Bergman of the NY Times has just been published online. You can read it here.

We over at theBLAAAHg are in an epic battle for blog superiority and need help from anyone that has internet and a computer. Show some love and VOTE FOR US! Go to www.thebattleoftheblogs.com to Vote. Thanks a bunch people!

I just watched this video  a buddy of mine posted and it kinda gave some really unsettling figures about how realistic it is that an Astroid could hit earth and cause huge ecological affects to the earth. Pretty sketch, but I’ve always been into space / science, so kinda interesting too. Check out the armeggedon here.

Mary Meyer was born in Marin, grew up in Los Angeles and graduated from the California College of the Arts with a degree in painting, funded in part by a Yozo Hamaguchi grant. While in school, Mary studied extensive types of printmaking, weaving, dying, welding and woodwork. She also discovered her talent and penchant for clothing design. Starting production out of her living room, she began to make custom shirts and dresses for her friends and peers.

Read more…

It’s time to Vote

Here are the top three entries for our A.P.C. contest.  Each pair was purchased this spring and worn in over the last six months.  Vote for the nicest pair by commenting with the number included.  We’ll add up the comments for each pair and award the winner a $200 gift card.  Voting starts now and ends September 30th at midnight.

Only one vote per person please.

1. Ἀριστοτέλης was a Greek philosopher, a student of Plato and teacher of Alexander the Great.

2. Walter Whitman was an American poet, essayist, journalist, and humanist.

3. Irwin Allen Ginsberg was an American poet.

4. Billy Gibbons and Dusty Hill. American rock legends.

5. Carlos Ray “Chuck” Norris (born March 10, 1940) is an American martial artist, actor and media personality.

6. Robert Edward Lee was a career United States Army officer, an engineer, and among the most celebrated generals in American history.

Until next time…

It’s everything you’re looking for plus some. See what all the fuss is about here.

This weekend was amazing, Richmond summertime at it’s peak. There were no rules and plenty of booze. Best Friends Day is one of the main reasons we love Richmond so much, because BFD is like nothing else you’ve ever experienced. No matter where you’re from or who you know in Richmond, experiencing this event will change your life. These are the first set of amazing pictures that popped up on the web today from local photographer Captain Tom Fields. Check them all out here.

-The Blaaahg

We’re working hard here at Need Supply shooting new stuffs for the site. Keep an eye out for a new line up this upcoming fall! Take a peek behind the scenes, but we can’t show you too much……..

Check out Todd Wright photography and his brilliant work.

A quick look at what’s coming soon…

I like this site a lot.  People from around the world post their looks to share.  Here are a few tagged with Need Supply Co.  Post your looks from the store and we’ll share them on the blog.

lookbook.nu

This is Sasha.  She was at the store on Saturday.  This is how you wear spandex tights.  She ended up modeling for us at our photoshoot this week.  You can see her pics this weekend at NEEDSUPPLY[DOT]COM.