Our new Men’s Spring Lookbook is now online, fully shopable able and ready for spring. Let us know what you think over on our Facebook.

Our very own Ali just returned from a trip to Chicago, and is featured on street style blog Chicago Looks! Ali manages and styles all of our photoshoots, and definitely knows a thing or two about putting a look together. Check her out here to see what she wore out vintage shopping in the city with friends, and to see her amazing find! You look great Ali!

It’s been a few weeks since they first arrived, but these Dreamcore Boots in Croc Suede, an EXCLUSIVE to Need Supply Co. from New Kid, were just the swift kick to the head we needed to rev us up for wearing boots this Spring. The perfect transition into warmer weather- soft taupe colored suede lightens any outfit, while the Croc print and combat-like structure still allows room for some sass.

Just the other day Rachel and I were chatting it up about our obseeeesssion (yes, we are obsessed) with monochromatic, well, everything- but especially when throwing an outfit together…

So so so very excited to announce that we just got our first shipment in from the New York based brand SOPHOMORE‘s SS11 collection- Awwwww yeaaaaahhh!

If you haven’t already, meet Morgan- our newest model! Not only is Morgan beautiful both inside and out, but she’s also spunky and sassy and incredibly funny, not to mention an absolute blast to work with. Click to get some quirky little tidbits into Morgan’s life and take a peek at the personality behind that gorgeous face!

What a gorgeous day here in Richmond, VA, and what’s a better way to welcome the warm weather than a new sun dress and a vintage find at Need Supply!

With spring rolling in, we thought that it was time to bring you another one of our staff picks – and who better to do that than Ali! If you like the styling on the models then you now know who to thank. Ali is one of our behind-the-scenes superhero’s that we couldn’t live without. To welcome in this new season of green grass and high tides, she’s gathered nine of her essentials for spring that we’re already falling in love with too.

Thirty Thursday’s is back! For a chance to win 30% off your entire order, just “like” us on our Facebook page and answer the Thirty Thursday’s question.

So, as you have probably seen, we have new Na Nin Vintage in stock, which I have to say, we are all pretty excited about! And, if you haven’t heard already, Kate Jennings is one of our new favorite friends. She went around her neighborhood last weekend, and took some snap shots (beauteous, by the way) of a few of her new items. Of course, Sam, Emi, and Andrew were all too willing to help show the pieces off (thanks guys!). We hope you enjoy these as much as we  do!

The other night we kicked off the Na Nin shop as we celebrated Need Supply’s 15th year. Our buddy Cameron took a few pics that night.

If you live in the Richmond area, we’d love to meet you over at Kim Frost Studio on Saturday, February 5th. Click on for the details.

Need Supply Co. is getting old. On Thursday, our doors in Richmond will have been open for 15 years. Please join us in celebration of our 15th birthday with an in-store only special of an extra 30% off sale items.

The 300 series Chronograph Wristwatch continues the Uniform Wares pared down aesthetic, with the subtle addition of an exceptionally accurate Swiss chronograph movement. The series was designed to emphasize the elegantly balanced symmetry of this classic chronograph complication. Click for the continuation.

We just got in five new shirts from Gitman Brothers Vintage that we think you’ll really like. Click for the continuation.

We’ve gathered the gents to select some of the best deals going on right now in our sale selection. On top of the already discounted items, we’re letting you take an additional 20% off that sale price for the rest of this week. In the store and online. Take a look to see what we’ve come up with – items that shouldn’t be slept on.

The new Pendleton Portland Collection looks amazing. Shot by photographer Chris Hornbecker and concocted  from local Portland designers, the clothes and bags are to die for. She also has on our favorite Rachel Comey Sazerac booties, which doesn’t hurt either!

We’re denim people. We always have been and we always will be. There will be an eternal passion about the material that owns a spot in our hearts. We’ve tried them all on, sizes too big for us and sizes too small. Fits too loose and fits too big. Every cut, every weight, and we’ve kept an even sharper eye on how they wear in. Over the past year, there’s been one  brand that’s truly made a lasting impression with us. This brand just so happens to be made just over 150 miles south of our store – Raleigh Denim. Click for the continuation.

She deserves it, she deserves it, she really deserves it. Repeat and then click to see our suggestions.

Has he actually been good this year? If so, get him something that says you’ve noticed. There are gifts, then there are gifts that spoil him and can only make him look forward to next year. Click for the continuation.

We’re changing it up a little bit this Thursday, just in time for those packages to be delivered before the 24th. It’s also the last Thirty Thursdays of the year so give us a good answer. That 30% off means you could get a little something for yourself!

For this Thirty Thursdays, create a short and clever Christmas carol of why you truly deserve the 30% discount this holiday season. To win, make sure you’re a fan of us on our Facebook page and post your brief carol under the Thirty Thursday’s post. The carol that makes us smile the most wins.

It’s not too late for holiday shipping. We’ll still be able to get your order in on time before the fat man comes down the chimney, or front door, or window, or…

Click here for out holiday shipping schedule.

We’re teaming up again with our longtime friends over at Selectism, offering all the gents out there one hell of a gift pack. What you find in this pack is a nod to American made goods. We start it off with a pair of Raleigh Nash Straight Cut Denim: “Handcrafted and sourced in North Carolina. Made from White Oak Cone Denim, each pair is hand signed and individually numbered.”

We finish it off with a beautiful briefcase from J.W. Hulme Co.: “From canvas tent making during World War I to our present day high-end luggage and sporting accessories manufacturing, J.W. Hulme Company’s craftspeople have been making distinctive luxury leather and canvas bags since 1905.”

Click to find out how to win.

If you’re as antsy as we are for the new year (especially new year’s eve) then you’ve already started to pick out your outfit for that once-a-year night. Our New Years lookbook can give you some inspiration and ideas to keep that night fun, warm and unpredictable. Photographed by our friend and Richmonder Cameron Charles.

Click here to view the 2011 New Years Lookbook.

This weekend, we’ll be offering Free Shipping on domestic orders over $50. Use the code “FREEWEEKEND” at the checkout and enjoy your weekend.

Gifts. They’re either good or bad. Let our awkward holiday gift guide set you in the right path for giving a gift they’ll remember. Click here to check out the Awkward Holiday Gift Guide Lookbook.

Just in time for the holidays, we’ve got enough restocks to make you smile. From jewelry to jackets, you’ll look good while staying warm. Click to see what has returned.

We’re now carrying a nice little selection of books for, but not limited to the fashion and style-minded individual. These affordable and informative books take a behind the scenes looks at many of today’s styles, influences and historical references. From Marc Jacobs to the Sartorialist, we’ve got you covered. Click for the book list.

It’s the time of the season for holiday parties, get togethers and elegant nights out. Fit the mood with a holiday wardrobe update. Whether its an entirely new dress you need or that one small accessory to put the icing on the cake, we’ve got you covered, just click here.

We recently mailed out a catalog to our list of friends, family and customers. We’d love to hear if you received one and what you thought. If you didn’t get one and would like to next time, just signup for an account on our site and include your mailing address.

Here are a few samples of the catalog. Thanks to Ashley Florence for the great photography and our team of models(friends).

Available online next week will be Maxx & Unicorn leather wallets, hand-crafted in Greenpoint, Brooklyn. Made from a single sheet of leather, this sturdy wallet is surprisingly thin, constructed of leather that’s specially made for Maxx & Unicorn and no stitches to bust.

In their latest issue, GQ Magazine calls the wallet one of the best things for men in 2010.

Made in the USA (Brooklyn, NY) – Coming Soon!

Men are notorious for giving gifts Valet Magazine asked us to choose our top 10 gifts that a man should give (and ask for). With these selections, the hardest part might be giving them away. Click to see the pics.

With so much more product coming in and the need for more room, we had no choice but to relocate to a space with more room. Knowing that we would never want to leave Carytown, we just went one block up the street, to 3100 West Cary Street. We’re now located on the corner of Belmont Ave. and Cary Street. Click to see the new space.

Here are some outfits you’re sure to fall all over as you stumble into the seasons cooler days… Favorite picks that made my list:

Interested in receiving 30% off your entire purchase? Head on over to our Facebook page and answer our Thirty Thursday’s question. A winner will be chosen tomorrow morning with a special surprise :)

A creative outlet, what a joy to have. Brooklyn’s Line Journal which is run by our friends Lanya and Lauren have created the Journal – an online publication giving you the latest in fashion, trends, culture and beauty. Lanya and Lauren were down here a few weeks ago shooting our Fall catalog which will be released shortly. They’ve already partnered with Collina Strada on a wonderful tote bag and you’ll be seeing great things from the both of us in the near future.

If you live in Richmond, VA and have an interest towards modeling for our store, we’d love to meet with you. Both guys and girls are welcome to stop by our table at Crossroads Cafe, 26 N. Morris Street in the Fan this coming Friday (10/15) at 5:00pm or on Sunday (10/17) at 3:00pm. Please have your weekly availability ready.

Introducing “Thirty Thursdays” – Your chance to receive 30% off an entire online purchase by answering one simple question. One winner each week – follow us on Facebook and Twitter to say ahead.

Born in London in 2001, Folk is a casual menswear brand that focuses on clean, understated garments. They create simple, everyday clothing with subtle, innovative and playful detailing. Their clothing is now available online and in our store, click for the continuation.

It’s been a long weekend and it’s not over yet. You have until tonight at midnight for FREE SHIPPING on US orders. Use the code “LONGWEEKEND” at the checkout and enjoy the savings. Shop Now.

There are essentials to everything in life, and when it comes to the wonderful season of Fall, a few right turns can take you down the most comfortable road of the season. Take trust in these time-proven items that will be there until the end of this season and with you for years to come. Click for the continuation.

Need Supply Co. just won first place in Richmond Magazine’s category for Best Designer Denim Selection. “In 14 years of business, Need Supply Co. has won the allegiance of shoppers from Richmond to the Ukraine (no joke) with more than 200 denim varieties for both men and women. Owner Chris Bossola says the women always go for the dark skinny jeans while the men grab the raw APC denim. Why? Versatility of course, Bossola says.”

Click here to shop our men’s denim. Click here to shop women’s denim.

Launched in 2001, Dolce Vita‘s nonchalant attitude towards fashion resulted in footwear and clothing lines that are effortlessly stylish yet delightfully flirty. By showcasing chic looks attributed to the labels very own modern muse the young, the restless and the glamorous, Dolce Vita has developed an earnest following and is a favorite in great boutiques everywhere. What once was a Southern California secret is now available online. Click to see what we just got in.

Danielle is a bad-ass chick. The first time I met her was at a Wu-Tang party with a 40oz. in her hand singing the words to C.R.E.A.M. She knows the store inside and out and has an amazing style that’s always changing. She’s the first one off the rope swing and the first one to tell you that those shoes don’t go with those pants. Click for the continuation.

Like surprises? Click to find out what this new one is.

Kiersyn is a feisty little thing from Richmond with great style and a witty attitude. She’s gathered up a few of her personal selections that are essential for this summer. Click for the continuation.

Jade, I love you. Ever since I first heard your incredible voice in “Home” I knew my heat belonged to you. Your classic 60′s look blended oh-so perfectly with your adorable hair cut and those amazing, worn-in moccasins you were perfectly. Click for the continuation.

We just got in this perfect fall bag from Me & Arrow. The designer, Natsuko, who we met recently in LA; uses dead-stock fabrics and materials to craft each single bag individually. Click for the continuation.

Beck just gave us a most satisfying cover of The Velvet Underground’s Sunday Morning. Click for the download, it’s wonderful.

Just in time for the education season, we’re expecting in some awesome bags from this new kid on the block, Herschel Supply Co. out of Vancouver. Click for the continuation and for a peek at their F/W Lookbook.