Category: Video

New Jeans?

New Jeans?

Kramer put it best, “…they just need to be  broken in a little.” If you’re looking to start work on a new pair of jeans, there’s no better time like spring. Use the time you have before it gets crazy hot to break them in and then just as it starts really heating up, go [...]

Mikky Ekko

Mikky Ekko

You may recognize the name Mikky Ekko… If not for his own brilliant work, Mikky also wrote and performs “Stay” with Rihanna. His video for “Pull Me Down” has garnered over a million views on YouTube, and he’s just released a new track called “Disappear,” which you can stream here. I’ve had the pleasure of seeing [...]

The Inga Project

The Inga Project

Just because we sell a fair share of collared shirts doesn’t mean we don’t keep our eye on the adventure world – and the adventure world is certainly a world that you need to keep an eye on. Backflipping dirt bikes is old news, whenever you turn to the television or internet, it seems someone [...]

Let Me Back In

Let Me Back In

Fronted by Jenny Lewis and Blake Sennett, Rilo Kiley formed in 2008 and released their first full length album, Take Offs and Landings, in 2001. Several more studio albums and EPs later, Under The Blacklight was the band’s major record label debut, released in 2007 by Warner Bros and solidifying the group as an American [...]

Daughter: Get Lucky

Daughter: Get Lucky

Daughter is London-based Elena Tonra singer/songwriter with beau Igor Haefeli, who have been said to masterfully blend “fluttering, heart-on-the-sleeve acoustic ballads with brooding, ambient soundscapes” (vogue.com). The moody, electronicized duo just released a crooning cover of Daft Punk’s party anthem, “Get Lucky”, just a few weeks after the original took the world by storm. If you [...]

Reveal The Path

Reveal The Path

A visually stunning adventure by bike, Reveal the Path explores the world’s playgrounds in Europe’s snow capped mountains, Scotland’s lush valleys, Alaska’s rugged coastal beaches and Morocco’s high desert landscapes. Ride along and get lost in the wonders of the world. Filmed across four continents and featuring Tour Divide race legends Matthew Lee & Kurt Refsnider, [...]

Who is J.O.B.?

Who is J.O.B.?

If you surf, this video shouldn’t be of anything new to you, nor a surprise unless you haven’t seen it before. To us, it represents a mad man in the game and maybe just a glimpse of what we’ll see this summer as waves across the world only get bigger. Who is J.O.B. is the [...]

Cat Power’s Manhattan

Cat Power’s Manhattan

We have a love affair with Manhattan (who doesn’t?). We also quite like Chan Marshall, the ever-cool chanteuse behind the stage name Cat Power. Earlier this month Cat Power released the video for her song “Manhattan,” the chiming and bittersweet track off her 2012 album Sun. Cat Power, who was forced to postpone her European tour last fall [...]

Surfaces

Surfaces

I recently made a video from a trip that I went on at the end of summer 2012. It was a grand old time filled with skating, swimming and tree chopping in the great state of Vermont. The video features the top notch guys from The Worble who have an amazing perspective on skateboarding, music from [...]

Where Nothing Happens

Where Nothing Happens

Let us paint you a picture. Imagine leaving an incredible summer day in San Francisco. You jump in your car with a couple of best friends, windows down and head south to California’s famous Big Sur – an area that simply can not be described with words. As you reach the coast and the hills [...]

Epokhe: Beauty Pockets

Epokhe: Beauty Pockets

Beauty Pockets, directed by Kai Neville, is the first surf short from Australia’s Epokhe, a recently-formed, void-filling company based out of the largest island in the world. The video takes you on a journey from Byron Bay, the company’s headquarters, as the team chases perfect little swells in the South Coast of Australia. The signing just months [...]

Hear This: HAIM – Falling

Hear This: HAIM – Falling

We absolutely love HAIM. Like for serious. How can you not love that much PMA packed into every single song the three sisters put out? Los Angeles is doing some amazing stuff right now and these three girls are a large part of it. “Falling,” is their newest EP that was just released, featuring remixes [...]

Roman Coppola x Jason Schwartzman

Roman Coppola x Jason Schwartzman

Film royalty (and real life first cousins) Roman Coppola and Jason Schwartzman conspired with YouTube virtuoso Graydon Sheppard of “Sh*t Girls Say” fame to create the above video. The quick-witted love letter features the two cousins bantering on about love and obsession in six-second vignettes shot on iPhones and inspired by Twitter’s new mobile app, Vine.

Jordan Bruner

Jordan Bruner

Jordan Bruner is a illustrator and visual artist based out of Brooklyn. Her work has been described as being full of  ”whimsy and intellect” and we think that is pretty apt. She has appeared in galleries around the world, been nominated for an Emmy, is sought after by bands and filmmakers for music videos and graphic [...]

Meet the Maker: Apolis Video

Meet the Maker: Apolis Video

The 9th installment of our Meet the Maker series brought brothers Raan and Shea Parton, founders of Apolis, and their traveling Nomad Market installation here to Richmond, Virginia. The Apolis Nomad Market is a traveling installation that presents product collection, stories, and films from Apolis Global, with a goal of connecting the local neighborhood to [...]

Meet Miss Subways

Meet Miss Subways

For more than 35 years, riders on the New York City transit system were graced with posters of beaming young women. While the women featured in each poster — all New Yorkers — were billed as “average girls,” they were also beauty queens of sorts in the nation’s first integrated beauty contest: Miss Subways. The [...]

Antonoff x Dunham’s Best Friends

Antonoff x Dunham’s Best Friends

Last Sunday marked the season finale of one of our favorite shows, Girls. We’re a little bummed that we don’t have a new episode to look forward to this weekend, and if you’re like us, we’ve found something to give you your weekend’s Lena Dunham fix. Indie designer Rachel Antonoff‘s latest fashion film, Best Friends, [...]

Joni Sternbach’s SurfLand

Joni Sternbach’s SurfLand

Photographer Joni Sternbach combines two things we love: tintype and looking at surfers. Tintype is a developing process that first appeared in the 1850s and peaked in popularity in the US during the Civil War. To create tintype images, a very underexposed negative image is produced on a thin iron plate, lacquered or otherwise darkened, [...]

Birth of a Book

Birth of a Book

Smith-Settle Printers in Leeds, England have stepped aside from the ebook stampede to publish beautifully bound hardbacks that recall a bygone age – as does the process of making them. Watch the process above as they bring one of their hardback books to life, it’s mesmerizing. And in case you’re wondering, the book being printed is Suzanne [...]

The Hot Toddies

Richmond just trudged through what will hopefully be our last snow fall of the season, plus it’s almost Friday, and all of this means it’s time to pretend it’s summer! Listening to the music of Oakland, CA-based band The Hot Toddies, we can almost feel ourselves sitting on the sun-soaked, sandy shores of decades past, sipping [...]

Video: Gant Rugger Spring 2013

Video: Gant Rugger Spring 2013

Since 1949, Gant has re-invented American style with casual and comfortable garments that reflect the good life and leisurely lifestyles of the American East Coast. In this new short video, creative director Christopher Bastian gives us a breakdown on the influences behind the Spring/Summer 2013 collection. Shop Gant Rugger S/S 2013 here.

DOMOHOKA X ÂME DEBOUT

DOMOHOKA X ÂME DEBOUT

It seems like winter just keeps trudging on and on and all we can think about is new bathing suits and drinking mai tais on a beach somewhere. However, then we saw this lovely little video collaboration between the creative minds of DOMOHOKA and the designers of emerging knitwear line Âme Debout and well, it made us think twice [...]

Video: Specialty Coffee

Video: Specialty Coffee

We love coffee, a lot. If you love coffee too, check out this video on the subculture of specialty coffee from Thrash Lab. The video features LAMILL Coffee, Blue Bottle Coffee Co, and Handsome Coffee Roasters in LA, and examines how the taste, look, smell, and pour of a perfect coffee is created. If you don’t love and [...]

Meet Swoon

Meet Swoon

Born Caledonia Dance Curry, New York based street artist, Swoon, adopted her nom de guerre in 1999 when she begin her career as a graffiti artist. Swoon’s signature street art style involves life size wheatpaste prints of people. Often based on her friends and family, Swoon traditionally roams city streets, prints in tow, looking for [...]

For the Love of Alan Watts

For the Love of Alan Watts

For no real reason besides the fact that we can, we wanted to take a minute on this Friday to celebrate one of the coolest dudes to walk the earth: Alan Watts. Without rambling on into philosophy, reasoning, and a history lesson on the guy, we wanted to bring him up for the simple logic [...]

Dean Potter Does the Moonwalk

Dean Potter Does the Moonwalk

Dean Potter is a mad man. If you’ve ever skimmed the sub-culture of free soloing and/or wing-suiting, there’s a good chance you’ve heard of him. In Dean’s downtime from hucking his body off the tallest faces on earth and climbing world-renouned faces such as Switzerland’s Eiger without a rope, he, like most climbers, enjoys slack-lining. This [...]

Ladies on Board

Ladies on Board

With Secret’s recent ad campaign featuring professional skateboarder Leticia Bufoni boardsliding a rail in a dress and heels, we were reminded again of our big love for the rad females who try their hand at this male-dominated sport. Apparently, we’re not alone in our appreciation for female shredders. Underexposed  is a documentary film in the [...]

Tahiti Boy and The Palmtree Family

Tahiti Boy and The Palmtree Family

We’re loving this new video from Parisian band, Tahiti Boy and The Palmtree Family, it’s perfectly suited to make a voyeuristic heart swoon. Directed by photographer, Vincent Ferrané, and filmmaker,  Arnaud Delord, the heavily hued video gives us a nocturnal look into the lives of fictitious urbanites. The song, “The Park”, is their first release since 2008 and [...]

Top 12 of 2012: Music Videos

Top 12 of 2012: Music Videos

You can consider the music video an art form itself, though out of context from the music, probably couldn’t stand on it’s own or make any sense. But what it can do is elevate a song to a whole other level, and then you show all your friends and they think it’s amazing, but what [...]

The Hill-Side: Old Virginia

The Hill-Side: Old Virginia

We just received the final pieces of The Hill-Side A/W 2012 collection, the Old Virginia Modified Herringbone scarves and ties. This “broken herringbone” fabric is so unique and interesting, woven for The Hill-Side in rural Virginia by an older gentleman named Bob. “Old Bob” is a 6th generation weaver; his family has been weaving fabric in Virginia [...]

Matthew E. White: Will You Love Me

Matthew E. White: Will You Love Me

It’s literally impossible to just listen to once. As of now, I’ve replayed “Will You Love Me“, the new video from Richmond’s Matthew E. White, more than six times, and that number will probably grow even more. A nearly perfect combination of soul, gospel, and harmony is met with beautiful Richmond cinematography that reminds you of [...]

Dave Brubeck

Dave Brubeck

Tomorrow, legendary jazz musician Dave Brubeck would have turned 92. In 1959, his legendary piece, “Take Five”, written by Paul Desmond and performed by the Dave Brubeck Quartet, became the first million-selling jazz recording. He was a pianist, a composer, and a master of polyrhythms, harmonies, and complex notes. His work with the Dave Brubeck [...]

Meet The Maker: Baldwin Denim Video

Meet The Maker: Baldwin Denim Video

A few weeks ago, our good friends Daniel Cummings and Matt Baldwin made the trip in from Kansas City to introduce an exclusive pant to Need Supply Co. Along the way, we sat down with the minds behind Baldwin Denim to discuss the trade, hard work, risks, sustainable mind set, and most of all, the [...]

HBO’s In Vogue: The Editor’s Eye

HBO’s In Vogue: The Editor’s Eye

Next week, HBO will premiere their latest documentary titled In Vogue: The Editor’s Eye, that reveals the faces and hard work behind each and every shot. The documentary will take you through the publication’s past and present decision-makers including Camilla Nickerson, Allen Mellen, Grace Coddingtoin, and more, showing you the storied fashion magazine through the [...]

Meet The Maker: Angela Bacskocky Video

Meet The Maker: Angela Bacskocky Video

As our Meet The Maker series continues, we had the chance a couple of weeks ago to sit down with Richmond’s own Angela Bacskocky and explore her newest collection, entitled Nest. Angela has studied menswear at Central St Martins College of Art and Design, worked for a London tailor, and interned for designers Felder Felder and [...]

Coggles Street Style Films

Coggles Street Style Films

Feeling in a fashion rut as the grey days pass by one after another after another after another? Or perhaps, you’re needing a little inspiration for your shopping list as Black Friday 2012 approaches? Well, worry no more, Coggles is here to help. If you’re unfamiliar with Coggles, let us catch you up really quickly. Coggles is a British [...]

Video: In God We Trust

Video: In God We Trust

Inspired by everyday life, Shana Tabor’s designs embody her traditional New England upbringing, along with her obsession with collections, everything vintage, and her irreverent, often dark-witted humor. In God We Trust prides itself on manufacturing all of their designs exclusively in the USA. Currently all design and production of the In God We Trust jewelry [...]

Tricks of the Trade

Tricks of the Trade

Everything about this video is awesome. Especially when you’re sitting at your computer late at night, it’s cold out (it would be in November), and you’re already thinking steadily about warmer weather. In the past year or so, Sitka surfboards has been steadily coming out with some great little short films – perfect for killing [...]

Human Being: LA-NY Journal Release Recap

Human Being: LA-NY Journal Release Recap

We had a blast in Los Angeles and New York during our two Journal Release Parties, and it was so great to see our friends and family come out and snag a Journal and a hug for themselves. Above is a video from our L.A. release party and below is our day in New York [...]

Let’s Play Outside

Let’s Play Outside

If you live in the Bay Area, maybe you were lucky enough to attend the ‘Let’s Play Outside’ art show/block party this past Friday at the ever-cool Voyager in San Francisco. But, if you’re like us, and had to miss out on the fun and also the screening of 12FPS ’s First Rite Fall 2012 Video Look Book, take [...]

Chanel: The Little Black Jacket

Chanel: The Little Black Jacket

Chanel’s process for making its iconic, chain-lined tweed jackets is a multitiered operation that requires a lot of people, and A LOT of attention to detail. Patterns get cut for each jacket in the fashion house’s atelier, then a team of seamstresses cut and sew individual pieces of the jacket, before hand piecing it all [...]

The RUBIFOX Gatherings

The RUBIFOX Gatherings

The creative collective RUBIFOX is right up our alley. Recently formed by Simone Rubi and Janella Fox, the concept is aimed at bringing together a range of people involved in various artistic undertakings (what my mom would call “creative types”) for an evening of sharing and mutual inspiration.     Each dinner features a unique and specific menu of [...]

London College of Fashion

London College of Fashion

Here’s a very cool, albeit slightly creepy, video look book from the London College of Fashion’s 2012 degree show. Shot and edited by London-based design and art direction agency, Bunker.

Creating the Haunted Man

Creating the Haunted Man

Natasha Khan is the woman behind femme indie musical act, Bat for Lashes. She is set to release a new album later this month and we came across this beautiful video in which she talks about her views on creativity, love, and being a woman. Take a watch and maybe get some insight into your [...]

Kenzo Paris – Fall/Winter 12

Kenzo Paris – Fall/Winter 12

Kenzo’s F/W 12 video had us rolling and unable to peel our eyes away from the screen. A nod to the ‘royalty free’ and everything you don’t see in the industry today. Admist this action packed video, you almost miss the impeccable styling and fine tuned outfits. Quite enjoyable overall. We love weird.

Jon Contino

Jon Contino

Our Favorite Alphastructaesthetitologist (typographic illustrator) is  still killing it and we’re glad to see that he’s in it for the long haul. Jon has the work ethic of an ox and the enthusiasm of a kitten on cat nip. His old-meets-new Americana aesthetic has had us, clients, and even his many imitators swooning. When he’s not producing [...]

The Strangest Thing

The Strangest Thing

The Strangest Thing is a beautiful little short film submitted for The Shorties at the London Surf/Film Festival by Nick Marchant & Matthew Wood. Even if you were to shut your eyes, the sound and verbiage in this short should at least inspire you to get in the water. What’s especially enjoyable is watching waves [...]

Big Eagle

Big Eagle

The weather here in Richmond is chilly and wet. It’s got us wanting to snuggle up with a blanket, a cup of tea, and this sad song from Bay Area girl, Big Eagle, the video filmed on a rainy Big Sur day. Big Eagle is the stage name of Robyn Miller. She grew up the [...]

Meet The Maker: Rogue Territory Video

Meet The Maker: Rogue Territory Video

A few weeks ago we were lucky enough to have our good friend Karl of Rogue Territory fly in from L.A. for the sixth installment of our Meet The Maker series. At the shop, Karl released two items exclusive to Need Supply Co., the Drake Camo Ar-G Trouser and work shirt. Amongst the festivities, we sat [...]

Made by Hand

Made by Hand

The Bureau of Common Goods is a film and digital content studio based out of Brooklyn, New York. Their Made By Hand series was launched in September of 2011 and has since gained a lot of love, including from us. The series in comprised of an ever-growing number of short films created to celebrate those who make things with [...]