We’re excited to announce the release of the third issue of our biannual print magazine, Human Being Journal. Issue 3 explores a cross-section of subjects bridging fashion, lifestyle, food, design and art. Includes work by contributing photographers Stella Berkofsky, Bene Brandhofer, Piczo, Devyn Galindo, Clement Pascal, Andrew Musson, and Adrien Toubiana, along with 192 pages of: […]
Summer is here and the days ahead of us are sure to be packed with awesome afternoons spent at the beach and long days lounging by the river with friends. It’s all gonna take its toll on our skin and hair and expensive supermarket products are packed with unpronounceable chemicals that can make you want […]
Heineken, working with Wieden + Kennedy, has decided to celebrate Father’s Day this year by popularizing some seriously bad (read as: awesome) dad jokes. The best part about this compilation is that everyone can contribute to the ever-growing collection of cheesy, eye-roll-inducing dad jokes by tweeting it out and hashtagging it with #dadjokes to @Heineken_US. The beer company has then […]
Bohemian chic style seems to be going nowhere and lately we’ve been seeing a new spin on floral headdresses. Wearing flowers in your hair is tricky business and can go from cool to cheesy fast, so for this look you’re not gonna want any old daisy chain. We found a DIY recipe for floral wreaths on […]
We’re excited to announce the release of the second issue of our biannual print magazine, Human Being Journal. Issue 2 includes work by contributing photographers Charlie Engman, Ashley Florence, William Godwin, Matt Licari, Olivia Malone, Duy Nguyen and Harper Smith, along with 192 pages of 9 species, 1 haiku, 5 colors, 2 paper stocks, 9 […]
Hair. We’ve all got it (well, most of us anyway). And ladies, as we all know, getting it to look just right can be tricky business, and then getting it to stay that way is even trickier. Perhaps fashion queen Ines de la Fressange summed it up best, “I used to wash my hair every […]
Halloween is just around the corner, so here’s a costume idea (and history lesson) if you’re stumped ladies! Biba was an iconic and popular London fashion store of the 60’s and 70’s that morphed into a fashion label, a feeling, and a mood all it’s own. Biba was loved by the likes of Bianca Jagger, Twiggy, […]
We’re excited to announce the release of our first biannual print magazine, Human Being Journal. We have been printing something each season, but never sharing thoughts and ideas. It’s a strong belief within our company that the products only represent one part of the story. The people who buy our clothing also sleep, eat, ride bikes, travel to […]
Dads are pretty rad. They teach us about sports, girls, and driving a stick shift. They can usually get us out of trouble before Mom finds out, but they’re the first to whip us into shape when it’s really necessary. Let’s face it, our Dads are awesome, no matter how embarrassing or uncool we once […]
This past season’s Holiday Package was a long labor of love. It was exciting to see each piece from idea to completion. A special very special thanks to Blanchards Coffee Co for their caffeinated wisdom, Big Secret for the laser engraving, Richmond Soap Studio for their knowledge, patience, getting the scent of our soap and candles perfect, and Adam Hogsett […]
While we were all going nuts during the Autumn/Winter photoshoot, I managed to snap a few photos with my Dad’s old Canon AE-1. So heres a little behind the scenes look at a crazy fun weekend for Need Supply Co. in Richmond Virginia. Enjoy.
AMIAWESOME.COM Ever wonder if you were awesome? Or even doubt your awesomeness? Well, I present to you the magic 8 ball of the internet, answer for your awesome doubtful-ness, oh you of little faith… Bookmark this jam as your homepage and start off your day knowing that yes, you are awesome. (and refresh the page, […]
The brilliant, clever, forever cat-loving, manager of our brick and mortar store, Miss. Holly Caroline, has pulled together a list of her favorite Summer songs. Here is the run down for Summer 2011 Playlist no.1:
We just produced our SUMMER catalog/lookbook for 2011, and are excited to share with you all of the sun, waves and sparklers we encountered along the way, so grab a koozie, it’s surf RVA!
Need Supply Co. and RGB Cosmetics team up to create nail color in celebration of Need Supply Co.’s 15th Anniversary
We recently mailed out a catalog to our list of friends, family and customers. We’d love to hear if you received one and what you thought. If you didn’t get one and would like to next time, just signup for an account on our site and include your mailing address. Here are a few samples […]
With just 18 days left until the first morning of Spring 2010, our options for warm weather are getting heavier by the day. We just got in tons of stuff from Cheap Monday, Shades of Greige, Comune, Sperry, Vans, Levi’s, Free People, Jeffrey Campbell, Dolce Vita, Eryin Brine and much more. Click for the continuation […]
We’ve been big fans of YWFT for a long time, so it’s natural we’re excited about collaborating with them. They have an amazing collection of fonts available on their site, and we’ll be utilizing those on future projects. One of our current favorites is Sofia. I’m sure you’ll find a few new favorites also. You […]
An upcoming documentary on something that just about everyone overlooks these days: the garment industry. It’s so nice how your favorite jacket still fits like it’s your favorite jacket, and how that new button-up makes you feel like a million bucks. But there is so much history and new current turmoil while hundreds of American […]
This year I’ve finally figured out what I’m going to be for Halloween, and it’s actually a pretty easy costume to create. However, if you’re still debating up to the last minute, rush order one of these insane costumes for a guaranteed good time.
We over at theBLAAAHg are in an epic battle for blog superiority and need help from anyone that has internet and a computer. Show some love and VOTE FOR US! Go to www.thebattleoftheblogs.com to Vote. Thanks a bunch people!
I just watched this video a buddy of mine posted and it kinda gave some really unsettling figures about how realistic it is that an Astroid could hit earth and cause huge ecological affects to the earth. Pretty sketch, but I’ve always been into space / science, so kinda interesting too. Check out the armeggedon […]
It’s time to Vote Here are the top three entries for our A.P.C. contest. Each pair was purchased this spring and worn in over the last six months. Vote for the nicest pair by commenting with the number included. We’ll add up the comments for each pair and award the winner a $200 gift card. […]
1. Ἀριστοτέλης was a Greek philosopher, a student of Plato and teacher of Alexander the Great. 2. Walter Whitman was an American poet, essayist, journalist, and humanist. 3. Irwin Allen Ginsberg was an American poet. 4. Billy Gibbons and Dusty Hill. American rock legends. 5. Carlos Ray “Chuck” Norris (born March 10, 1940) is an […]
It’s everything you’re looking for plus some. See what all the fuss is about here.
Do you like? Photo from lefashionimage.
It’s nice to read this post about breaking in some APCs and how to wash them. We’ve been working on it too. You can tell Michael appreciates a good pair of jeans. A Continuous Lean — How to Wash Your Denim
Help us find the most beautifully aged A.P.C. jeans and chronicle their story. How: 1- Start with a pair of unworn A.P.C.’s. (Jeans do not need to be purchased from Need Supply Co.) 2- Qualify your pair by posting a picture of the unworn jeans on our wall at Facebook/NeedSupplyCo. 3- Votes can be posted during the […]