Assembly New York A/W 2013
October 16 2013
Assembly New York launched its in-house collection in 2009. Designer Greg Armas, a 2012 CFDA finalist, describes the label’s aesthetic as “authoritative minimalist”. Armas has no formal design training but is a driven perfectionist, and the result is a brand that lives in the details.
Assembly garments are intended to create comfort and durability, allowing each piece to stand on its own and achieve archival quality. Subtlety is paramount and design details are concealed and personal, available only to the wearer.
In this fall collection, Assembly New York makes pieces for when work meets play, or “for a generation for whom the boundaries between business and pleasure will be forever blurred.” Armas started with uniform archetypes and then introduced hits of irreverence, muddling a casual, off-duty look with sleek business-like attire. The resulting collection is a new uniform of relaxed separates that can cross the boundaries of both work and play.