Staff Picks: Lauren

October 10 2014

Need Supply Co. photographer Lauren Lyon is a beast behind the lens. The Roanoke native has a heart of gold, a discerning eye and is a technical dynamo with a camera. Whether she’s documenting Richmond’s vibrant burlesque scene or shooting in the studio with a broken foot, she keeps everything looking fresh. We caught up with Lauren to see what she and her trusty calico/tabby Margeau are into this Fall.

My favorite sandwich is whichever sandwich has goat cheese in it.
I take my coffee black.
On Sundays, I am probably tending to all the little things I’ve let go during the week, then hopefully sitting on a nice rock by the river in the evening.

You take zilllllions of photos. What are your days like?
During the busier times of the year, my days are packed with photo-taking. I shoot the product for the website, email images, the occasional blog feature, lookbooks, and when we’re jamming on the Journal, I’m exploring one or two of those features. Its a lot of production, post-production, and quality control on all of our photography.

I shot two lookbooks essentially from a rolling office chair when I busted my ankle.

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Photography idols? Anyone influence your work in a major way?
Guh, there are so many, but Elinor Carucci always stuck with me. Although her photographs are really intimate, the power of gesture and weighted colors in her work have really influenced decisions I make when approaching fashion photography. Daniel Shea is also an awesome photographer who has managed to create a seamless visual balance between his editorial work and personal projects, which I hope to do someday. Vivianne Sassen, Venitia Scott, Christopher Anderson, Laura Letinsky, Roger Ballen are all influences, as well as ’40s studio portraiture of burlesque beauties.

photo 1

What’s the best thing about working at Need Supply Co.?
Doing what I love everyday. There’s a lot that makes photographing here what I love to do and not just what I do. All of my coworkers are incredibly talented, hardworking, and fun (and funny). Working on a team isn’t for many people in creative industries, but the energy and passion that everyone has for each project, and leading towards larger goals is palpable. Because of that, it’s also a really challenging environment, always pushing to explore and refine.

If you weren’t a photographer, what do you think you’d be doing?
My first love for photography coincided with my love for animals, so it would probably be working with wildlife in a rescue. Or flying helicopters. Small scale vegetable farming. I’m not sure if the parameters of this question are grounded in reality or not.

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What do you do for fun?
I got into rock climbing earlier this year, so I try to boulder a couple times a week. I get bored with most forms of exercise, but boulder problem solving is really engaging and rewarding as you get better. I also find it super relaxing to tend to my plant babies; pruning, fertilizing, transplanting, getting my hands in the soil. And the best days are always a combination of the three classic Richmond pastimes: riding bikes, drinking beer and going to the river.

How would you describe your personal aesthetic?
Simple, casual, slightly moody, and pretty boyish. What I wear needs to be conducive to all of my awkward shooting positions. And in the same way that I can’t stand clutter in my space, I can’t stand it on my person. No fine jewels for me, but I love a good scarf. You won’t see my neck until April.

What have you got your eye on this season?


Torrey Pant: Simple and cozy. Not to mention, there’s plenty of room for your long johns in the winter.

Dr. Martens 1460 8-Eye Boot In Black Mono: Classic. Just enough shine.


Wood Wood Rosa Dress: <3


Cheap Monday Wanted Parka: When it comes to outerwear, it’s hard to find a balance between form and function, so I was excited to see a parka that was really made for some cold-ass weather.


Soulland Skyum: My boyfriend won’t wear this, but maybe yours will?

Thanks, Lauren!